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1. Determine your target audience: Identify the specific demographics, interests, and behaviors of the people you want to reach. This will help you tailor your messaging and choose the right platforms to reach them.

2. Choose your platforms: Select the social media platforms that are most popular with your target audience. For this age group, Facebook, LinkedIn, and Instagram may be good options.

3. Create a content strategy: Develop a plan for creating and sharing relevant, engaging content that will appeal to your target audience. This could include blog posts, videos, infographics, and other types of content that showcase the benefits of your program and provide value to your audience.

4. Run paid campaigns: Use paid advertising on social media platforms to target specific demographics and reach a larger audience. Set clear goals for your campaigns, such as driving traffic to your website or generating leads, and use tracking and analytics tools to measure your performance.

5. Engage with your audience: Encourage interaction and feedback from your audience by responding to comments and messages, asking for reviews and testimonials, and hosting live Q&A sessions or webinars.

6. Analyze and optimize: Use analytics tools to track your social media performance and identify areas for improvement. Use this data to fine-tune your strategy and adjust your content and campaigns as needed.

Overall, the key to a successful social media marketing plan is to understand your target audience, create engaging content, and track and optimize your performance to achieve your marketing goals.